Tuesday, January 3rd, 2017

How to Build a Local Business Network

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The most important thing that you can do once you have created your business is to get clients as quickly as possible.  One of the best ways to do this is to build a network.

This means contacting local businesses and offering your services.  Even if a particular business has no need for your specific services, it can create an easy way to generate referrals.  When that business in turn encounters someone with the need for a courier, it increases the chances that they will recommend you.  This can be an excellent way to generate extra leads.

When looking to build a client base, you will certainly want to start by contacting businesses that could use courier services.  Office parks and complexes, medical labs, hospitals, and other businesses that tend to send and receive multiple packages and parcels will likely have great need for a courier.

Call these businesses and ask if there is anything that you can do to help them.  Explain your services and answer any questions.  Even if your services are not needed, keep the client on your list and contact them every couple of months.  You never know when the needs of a business will change.

The third aspect of building a successful business network comes from referrals.  This could be as simple as getting your name out there so that people think of you when asked to recommend a courier.  The best way to get referrals out there, however, is to provide excellent service.  When you do an outstanding job for a client, they are likely to tell others.

Always promise less than you deliver and always deliver more than you promise.  This will help ensure client satisfaction and will increase the chances that your clients will refer other businesses to your service.

Over time and through regular contact, you will build a robust business network and people will recognize and remember who you are and what you do. In the beginning, it is vital to start the network building process by taking the initiative to meet and foster new relationships.

Once your network is established, it’s like having dozens of eyes and ears out there marketing for you. And the best part is, you don’t have to pay for it! You’ll be amazed how much business can come your way.

Joining your local Chamber of Commerce can be a great way to meet other local business owners. Many business communities have functions like weekly breakfast meetings that you may be able to attend. If they don’t, maybe you can start one!

Comments

2 Responses to “How to Build a Local Business Network”
  1. laker says:

    Hi is it a good idea to show the rates to prospective clients?Whats the best thing to do when trying to get clients do i show up to their office and give them a fler and or business cards or do i call and introduce my service?Please help me

    Regards,
    laker

    • Sam Knowlton says:

      Laker,

      You’ll want to have a clearly articulated marketing strategy that includes the answers to the questions above. There’s no set method — that’s up to you to develop. However, any marketing strategy should be well-planned and documented so it can be tracked over time.

      Best of luck,
      Sam

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