The Importance of the Business Plan
If you look at all of the epic battles of history you would note one repetitive fact – the winning generals or leaders had decisive battle plans, and even secondary plans, in place long before the day of battle. This sort of consideration is the reason that last-minute adjustments were possible, and why they could yield results.
When you are thinking about starting a business of any kind you must make the same sort of exhaustive examination of the “field of battle” in order to formulate the plans that will help you obtain your goals.
For example, unless you assess the viability of the market in the area in which you intend to actually conduct business you will be unable to say with any kind of knowledge or authority whether or not there is interest in your products or services.
Additionally, if you don’t consider such things as operating costs at periods of six, twelve, and even twenty-four months into the future you might be surprised at how quickly your resources dry up. Even with a business with start up costs as modest as those in the courier industry, this is a vital consideration.
A business plan starts with a simple expression of the goals of the business owner or partners. If you cannot express in only a few short sentences the things that the business will do or make then you must pour a lot of effort into gaining a clearer understanding of the main focus.
After that, a business plan will create a sort of road map that will allow all of the participants to know where they are going, what they are doing, and what the anticipated outcomes will be.
In the event of some sort of problem or hurtle, the business plan would be able to provide alternative answers. For example, the business plan that included a lot of market research would have identified a list of potential clients. It would also have secondary lists too, and these can be put to use if the primary group is not responsive enough to reach pre-set goals.