Wednesday, June 26th, 2019

The Importance of the Business Plan


A solid business plan will keep you focused and on track, and help you identify potential niches and areas of specialty.

If you look at all of the epic battles of history you would note one repetitive fact – the winning generals or leaders had decisive battle plans, and even secondary plans, in place long before the day of battle. This sort of consideration is the reason that last-minute adjustments were possible, and why they could yield results.

When you are thinking about starting a business of any kind you must make the same sort of exhaustive examination of the “field of battle” in order to formulate the plans that will help you obtain your goals.

For example, unless you assess the viability of the market in the area in which you intend to actually conduct business you will be unable to say with any kind of knowledge or authority whether or not there is interest in your products or services.

Additionally, if you don’t consider such things as operating costs at periods of six, twelve, and even twenty-four months into the future you might be surprised at how quickly your resources dry up. Even with a business with start up costs as modest as those in the courier industry, this is a vital consideration.

A business plan starts with a simple expression of the goals of the business owner or partners. If you cannot express in only a few short sentences the things that the business will do or make then you must pour a lot of effort into gaining a clearer understanding of the main focus.

After that, a business plan will create a sort of road map that will allow all of the participants to know where they are going, what they are doing, and what the anticipated outcomes will be.

In the event of some sort of problem or hurtle, the business plan would be able to provide alternative answers. For example, the business plan that included a lot of market research would have identified a list of potential clients. It would also have secondary lists too, and these can be put to use if the primary group is not responsive enough to reach pre-set goals.

  • The above business plan startegy will rellay help me to enhance my business more. As, I am a starter to my new business. I can learn some of the key value points from this article.

  • Malik Anderson

    I am interested in starting my own medical services courier company. Was wondering where I could go to get a sample business plan/proposal and what the going rates are in this particular industry.

  • Tim

    How do I approach potential clients? I was thinking to drop off business cards with a brochure to the receptionist. Most businesses such as law firms, dr offices, etc have strict no soliciting policys. And all businesses hate annoying solicitation by phone.

  • Lerone Hodge

    Wow, just found this website and I have already added it to my favorites. This is very encouraging. My question is how can I get a business to consider a courier service to pick up and drop off its mail if they already have an employee doing it for free. Also would I charge for each pick up or agree upon a set rate per month? I am ready to knock on some business door but I just need to know how to sale my service.

    • Lerone,

      In many cases a business will spend far more using an employee for deliveries versus a courier. A courier can work many different deliveries at once, spreading the costs across his clients.

      Best of luck,

      • Aldrin Reyes

        Also the Company will loose the productivity of their employee if they use them only to send something than paying a single dollar and have the courier provider to do the job.

        More success to us 🙂

  • We put a quick overview of businesses using couriers here:

    As far as the preferred listing, it would depend on your specific niche. Courier, delivery, and messenger services all have slightly different areas of expertise.

  • jim

    I have the same questions that Sallie Unruh had on 9 -9 – 10. Thank you.

  • Sallie Unruh

    With your experience, are there businesses that are most likely to use a courier service? I have identified attorneys as good candidates for a client base and have consulted several attorneys for their opinion. All agree that they would use a courier service. I have checked our local phone book under “Courier Service”, “Delivery Service” and “Messenger Service” and have found no listings other than the big names such as FedEx, UPS, etc. What is the preferred listing for a courier business? I am interested in small parcel and documents delivery service. Any answers are appreciated. Thank you.