How to Know If My Town Needs a Courier Service
If you are considering the idea of creating a courier service, you are likely asking yourself whether your town truly needs the service. There may not be a large number of businesses that come to mind when you consider a small town, or you may find that your city already has a number of courier services on offer.
To find out whether or not a new service is needed, there are a few things you can do.
One thing that you should certainly take the time to do is to create a survey for local businesses. Ask questions about the services that they typically require and the couriers that they already use.
Your goal isn’t to get everyone who fills out the survey to start using your services, but rather to estimate the demand for the service as a whole. Doing this can give you an excellent idea of what you are looking at in terms of potential clients.
Another great idea is to create a list of private couriers in your area. Call each competitor up and ask about their business. Finding out how long they have been in operation and what type of volume they handle on a weekly basis can help you learn a lot.
There are often courier services with more business than they can handle, and making great connections can be beneficial to you. Always keep a friendly and honest approach and realize that you will be speaking with these people again in the future.
Once you know what the business is like in the area and what services are offered by different couriers, you can figure out where your business would be needed most. If there is a service that is largely unavailable from other companies, then you can easily create a niche market for yourself.
Don’t limit yourself too much by serving only a small segment of the population, but certainly look for any needs that are largely unfulfilled and determine how your business could help meet those needs while also building a larger client base for you.