Monday, May 9th, 2016

How to Research Your Competitors


When you first start your courier business, you may find that there are many companies providing these services in your city.  This should certainly not be considered a cause for alarm, however, as a number of successful courier services indicates a high need for these businesses and a strong potential client base.

One of the best things that you can do before you get your business up and running is to research your competitors.  This can help you get an advantage in the market.

When researching your competitors, it can be a great idea to create a list of questions that you want to ask.  Ideally, you are looking to find out how much business is available in the area as well as what services competitors offer and how much they charge for them.

Phone each company individually and ask questions that will help you learn what you need.  Keeping a list of specific questions nearby for each call is always helpful, and writing down answers can help you compare companies and pricing.

Whenever you contact local couriers, you should be honest in your approach.  If calling your competitors, always ensure a professional and friendly attitude.

Don’t try to generate business or make a sale, but focus on simply gathering information.  If you have chosen to speak with other business owners in person, be certain to dress professionally and carry yourself in a respectful manner.

Researching local businesses is a very important step in ensuring that you create a competitive and well designed courier service.  You will want to learn what markets are the most lucrative as well as what markets lay largely untapped.

Always contact businesses in an honest manner and be certain to leave a friendly mood.  You will almost certainly contact these businesses in the future as you seek out added clients, and ensuring that you are always courteous can open doors for you in the future.


2 Responses to “How to Research Your Competitors”
  1. Joseph Jones says:

    I’m curious to know if I should charge for multiple packages to the same destination? How many parcels should be included in my rate or does the total weight matter most?


    Joseph Jones

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