Saturday, November 18th, 2017

Part 1 of 3: Three Free or (Almost Free!) Ways to Market a Courier Service

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Happy New Year! We’re going to kick off 2013 with a whole series of articles related to inexpensive and effective ways you can market a new courier service.

There are literally dozens of free or inexpensive ways that you can market a courier service.

Here’s the first installment, with three free (or almost free) methods that you can use to market your business.

Three Free or (Almost Free!) Ways to Market a Courier Service

When an entrepreneur is just starting a new courier service, funds are often tight, and they typically cannot afford to pay for lavish advertising campaigns or slick public relations representatives.

Instead, they have to take their promotional push into their own hands, and focus on methods and channels that allow for outreach to potential customers for only minimal costs.

Fortunately, the internet and other forms of electronic communication have now made promoting a business cheaper and easier than ever, and there are lots of highly effective ways to reach customers without spending a dime.

1) Use guest blog posts.

Find local business blogs that are well-read in the community, and write guest posts for them that explain the benefits of a courier business.

The blogs typically won’t accept posts that directly promote one courier business, but they’ll almost certainly be open to entries that discuss the advantages of couriers in general.

How does that help the entrepreneur’s new courier business? Most blogs allow a bio at the bottom of each post, and in the bio the entrepreneur can include a link to their courier service’s web site, or some other contact information.

Readers will see this, and if the blog post convinced them to try a courier service, guess which courier they’ll contact first?

And not only that, but the blog post makes the new courier service seem established, and it makes the entrepreneur sound like an authority.

As a result, people will be more likely to trust the new service with their business.

2) Join local business groups.

Courier services aren’t like restaurants: They don’t need everybody in the community to know about them.

Most of their business will come from a small group of people, typically business owners who use courier services for fast and reliable deliveries around town.

A business group can be a great way to meet these people and reach out to them.

Many times, the chamber of commerce, or the Rotary Club, or a local university will organize a group for entrepreneurs in the community.

The operator of a new courier service can attend these meetings, and schmooze after the meetings to spread the word about their new service.

3) Make a good website.

Increasingly, businesses are judged by their web presence.

An informative web site that appears professionally done will give customers the impression that a courier service is established and trustworthy.

A poorly designed website can make the opposite impression.

Entrepreneurs should also consider optimizing their websites for search engines.

The courier service that shows up first when customers Google “Couriers in City X” will get a lot of new customers that way.

Stay tuned for more more ideas from our series!

  • John Dady

    I do independent contract work, manage a courier crew to provide the services for company I contract with.

    However more and more I’m treated as an employee and expected to service accounts for basically the cost of the fuel to do so.

    I have experienced this in the past and know other drivers who have as well.

    I would like to start my own courier service, my concern however is so many courier services in my city under value the service they provide and charge basically the cost of gas to their clients.

    This makes it difficult to start a service, because gas is only part of the expense and when all said and done one works not to lose or break even but to make a living.

    How does one compete with such low prices?

    John

    • John,

      This is a common problem across many industries and part of why there is so much opportunity to provide better service and build better companies.

      In a nutshell, what you’re talking about is commodity versus value-added pricing.

      In commodity pricing, if a delivery is just a delivery, and all companies are providing the same services, whatever companies charges less will get the work.

      But what happens when one of the companies provides additional or customized service in addition to the delivery? If one company can provide extra value, then they can justify a higher price.

      This is called value-added pricing.

      A ride in a cab and a ride in a limousine will both get you from point A to point B. But why can the limousine charge so much more?

      Research your market and find ways to tailor your services to the specific needs of your clientele. That way, they’ll be happy to pay higher prices and they’ll be happier doing it.

      Best regards,
      Sam