Sunday, December 25th, 2016

4 Tips for Marketing Your Startup Courier Service

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Conducting a smart marketing campaign in order to build up the company’s customer base is a major component of how to start a courier service.

For companies that lack brick-and-mortar store locations and require on-the-go service, like a delivery company, marketing is especially important.

Because you may not have the benefit of a storefront that advertises your company to anybody who passes by, you need to be especially active and intelligent with your marketing efforts in order to build up business.

1) The first step in smart marketing is knowing your business plan.

As you worked on your business model, you likely took a look at what competitors offered to customers and based some of your services either on their models or on the gaps in service from other courier companies.

Your marketing efforts should focus on your company’s strengths. Make note of services that other companies provide but that you can perform with higher quality, and also list the services that are unique to your courier service.

By promoting the differences between your company and others in the area, you will be able to attract a greater amount of new customers.

Marketing for courier services can come in a number of forms, so be sure to approach the project from a few angles.

2) One key in the internet age is to set up a good website for your company.

If you have the budget, think about contracting a web designer to build your site and teach you how to operate it.

Your site should be easy to use, with all of the necessary information customers may need for contacting your company and using your services.

Including online delivery request forms is simple these days and creates another way that people or businesses have easy access to your services.

3) Printed materials are also very helpful.

Be sure to have plenty of business cards to hand out or leave with small businesses or on local bulletin boards.

Having brochures and other printed material available can be helpful for discussing your service with the owners or people in charge of deliveries for businesses in the area.

4) Create an offer.

When you first begin to build your customer base, offering special deals for delivery services can be very helpful for getting your foot in the door.

First, have a set of coupons printed out, offering one free delivery (or at least a discount on the first delivery).

Hand those coupons out to local businesses and targeted customers, then keep track of how effective the coupons are in terms of attracting customers.

Giving businesses one free delivery and then demonstrating a high level of service is one tactic that can encourage these clients to give you additional business in the future.

Starting a courier service does not require excessive startup capital. But if you have a smart marketing plan in place, you’ll require even less by quickly attracting a stream of customers.

Comments

7 Responses to “4 Tips for Marketing Your Startup Courier Service”
  1. Clive says:

    Hi. I want to start my own courier business but I need help in doing so, how much is the startup costs and all the things that you need like invoicing books software to track deliveries and how can you do it all within a short period? And can you have a co-driver with you if you only have a learners license? Thank you, I look forward to your reply.

    Hi Roland, is that true what you’re saying? Just have a car and R2000.00? Anyone that’s got valuable experince in courier and has been in the game for years, I would need your help. Thank you very much.

  2. Jignesh says:

    I know everything about courier in and out of it and i am located in India (Mumbai)

    If any one wants a collaboration or tie up kindly mail me at jigneshmmehta27@gmail.com

  3. keri thomas says:

    how do you figure out what to charge?

  4. Delores Lyon says:

    I think that these are some great tips to help a courier business get started. It is important that your business practice is in good shape before you even start advertising as well. You need to be sure that your services will satisfy your clients before you even start taking jobs.

  5. Kim says:

    I really don’t know much about courier service business. I’m a Legal process server I guess in a way its similar. I just don’ t prices and how to get business….

  6. Have car an 2000 startup is thar enought.

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