Saturday, May 25th, 2019

Happy New Year! We’re going to kick off 2013 with a whole series of articles related to inexpensive and effective ways you can market a new courier service. There are literally dozens of free or inexpensive ways that you can market a courier service. Here’s the first installment, with three free (or almost free) methods […]

Before beginning a new courier or delivery service, it’s important to do basic market research to ensure that there is demand in a given area for couriers, and to see what sort of services potential customers need from couriers. It’s likely that other courier services are already operating in the area, so there should be […]

Peter Drucker, a renowned business theorist, loved a certain quotation from Czech writer Milan Kundera: “Business has only two functions – marketing and innovation.” Innovation means creating something new, either a new product or service. Sometimes, that “new” product or service simply improves a product or service that already exists (example: a new courier service […]

It isn’t always easy to determine pricing for courier services. Remaining competitive can often force the service provider to keep costs below the proverbial “break even” point. This especially the case with a “startup” business, but things change significantly once the service has become well-established and built a client base. It is at this point […]

There are many important aspects to making a sale.  When looking to generate repeat business, there are many things to take into consideration. When you are equipped with the proper knowledge and tools to make great sales, your business is simply going to be more successful.  With that in mind, let’s look at some things […]

When you first start your courier business, you may find that there are many companies providing these services in your city.  This should certainly not be considered a cause for alarm, however, as a number of successful courier services indicates a high need for these businesses and a strong potential client base. One of the […]

Anyone who has ever used the social networking site known as Facebook may not have recognized the potential that such a site offers to business professionals too. While you could develop your profile at the site to focus on your courier services, you will simultaneously be able to add friends, join groups, and post content […]

If you are considering the idea of creating a courier service, you are likely asking yourself whether your town truly needs the service.  There may not be a large number of businesses that come to mind when you consider a small town, or you may find that your city already has a number of courier […]

Websites, “pay per click ads”, SEO articles, printed advertisements, press releases, and many other things go into the development of a comprehensive marketing plan. If you are in any kind of business that relies on the retention of existing, and the addition of new, customers then you probably need to develop a thorough marketing plan […]

One thing that any business must do in order to achieve success is to fulfill a specific need.  When there are multiple courier services in your town or city, establishing a niche can certainly help you stand out in a crowd. What you will ideally want to do is find a niche market that isn’t […]