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How to make it in the big city...

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How to make it in the big city...
December 24, 2010
12:52 am
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francoisep
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December 23, 2010
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Hello, I just wanted to take few minutes to thank you for the documents. I live in NYC …I know … Do you have any extra advices for a person like me living in a big city?

Thank you in advance, Yvonne

December 24, 2010
12:53 am
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Sam Knowlton
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February 20, 2010
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Dear Yvonne,

I’m glad that you received your documents. I hope they help you as you prepare to launch your business.

In a city as big as NYC, it will be important that you FOCUS your business. This means finding a small but profitable niche of the market that you can serve. As you grow, you can expand into other niches, but you’ll likely see the best results by focusing your business on serving one or two main types of clients.

Remember that this could be a "type" of client (example: pharmacies) or a specific geographic area (example: Brooklyn). While it may seem like taking this approach would result in lost business, you increase your perceived value to your target market by focusing your business. For instance, to follow the pharmacy example (and it’s just an example!) if a particular pharmacy has a choice between two couriers, but one of the couriers specializes in pharmaceutical deliveries, then they would of course choose the courier that specializes in their area of the business.

In your Zero to Sixty Documents Kit, and in the Zero to Sixty DVD, we talk about "market research." This is the step that will help you identify target markets that you could focus on. Don’t skip that step!

As a final note, let me repeat that this is a strategy for getting up and running more quickly. Once you are better established, you can branch out into other markets and continue to grow.

Please do keep in touch with your questions and let us know how you are doing!

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