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Researching your competitors

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Researching your competitors
March 10, 2011
3:00 pm
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bnadeau527
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March 8, 2011
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Morning Gentlemen. I just finished reading an article on your sight about researching the competition. It suggested to call and find out how much business is available in the area as well as what services they offer and how much they charge for them. Additionally it was stated to be honest in your approach, which I agree with.

That being said, I am assuming some may not be willing to provide that information to their future competitor. Any comments or suggestions?

March 24, 2011
2:41 pm
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Sam Knowlton
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February 20, 2010
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Bob,

Again please excuse the delay. We’ve been working like mad on some exciting stuff for the site, and have been a little indisposed.

Are you still having trouble getting the inside scoop on your competitors? Depending on where you are and how many other courier shops are out there, it might take a bit of legwork.

As you mentioned, I always prefer to keep things on the "up and up," so I wouldn’t outright lie to someone to get the information. However, there’s no reason that you can’t "secret shop" your competitors to get a feel for their services.

If they do one-off deliveries, consider sending yourself a package. Sure, you’ll waste a few bucks, but you’ll also gain a world of insight into how they operate their service, what they charge, where they could improve, etc.

If they only serve other businesses, ask for references. Interview the references about what they like, what they don’t like, even what they pay. If you do get references, I would consider them to be [i:28yanirh]absolutely[/i:28yanirh] off limits when it comes to building your client list. If they come to you down the road, that’s one thing — but it would seem to be quite a breach of ethics to actively pursue a client that you discover only as a reference to another shop.

Cheers,
Sam

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