Even when the owner of a courier service is spending money on direct advertising, it’s smart to use other channels to reach potential customers, as well. Lots of people won’t read the newspaper or watch the TV channel where the courier service is advertised, and if direct advertising is the only form of outreach the [...]
In a down economy, courier services, like other business, are always looking to save costs on advertising, while at the same time taking steps to drum up new business. Expanding a courier business while keeping advertising costs low may seem like an impossible goal, but in fact there are numerous free or very cheap avenues [...]
In order to generate referrals throughout your business network you will have to first make it clear that such things are highly desired, and then you can always offer some sort of incentive.
Over time and through regular contact, you will build a robust business network and people will recognize and remember who you are and what you do. In the beginning, it is vital to start the network building process by taking the initiative to meet and foster new relationships.
Many people assume that starting a business means working 16-24 hours a day for the first few years. While some people take this approach (and even think it helps!), it is not necessary. In fact, it might actually be counter-productive.